If you’ve been wondering what the ultimate party weekend looks like, here’s a hint: it starts mid-air, ends barefoot on the beach, and involves a who’s-who of DJs, influencers, and the kind of crowd that you thought only existed on Instagram. Sandbox Festival is back for its 2025 edition and it’s flipping the entire playbook on what a music festival can be.
For starters, Moe’s Records decided that regular flights were just… not giving. So they introduced AIRBOX— a fully chartered rave in the sky taking off from Dubai World Central on May 7. Think DJ sets mid-flight, signature cocktails, and a party crew that looks suspiciously like your Instagram explore page. The vibe is more “private jet” than economy class, and it sets the tone for what Sandbox is really about: no half-measures.
Once you land in Hurghada, it’s a swift transfer to El Gouna— a coastal Egyptian resort town that’s basically tailor-made for losing your inhibitions (and your voice). From May 8–10, the Red Sea becomes the backdrop for three days of open-air electronic bliss. Picture sun-soaked dance floors, sunrise sets, and a mini stage curated by Moe’s themselves.
Now in its 11th edition, Sandbox has grown from a regional secret to a global calendar event, drawing in crowds from across the Middle East and Europe. But despite the buzz, it’s managed to keep its magic. Read on to discover MILLE’s curated guide of where to stay, eat, and what to pack for the wildest, sun-soaked weekend of the year on Egypt’s Red Sea coast.
